Master of Science in
Digital Marketing Strategy
Department of Marketing and International Business
MSc in Digital Marketing Strategy
Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offer a vibrant complement to traditional marketing.
Over the last few years, more and more companies have shifted their marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
What To Expect
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.
Students have the option to do the Master’s in Digital Marketing Strategy as either a full-time option or part-time option. Students taking the part-time option can choose to study either on-campus or fully online.
During the course you’ll build websites, develop advertising and SEO campaigns and work with a variety of companies to solve their Digital Marketing dilemmas. Replacing a traditional Dissertation, an Action Research Project is focused on creating meaningful change within an organisation.
Why Choose This Programme?
You will acquire the analytics skills that every Digital Marketer needs, using tools such as Google Analytics, Adwords and Facebook Insights. Equally you’ll develop your creative and story-telling skills using Social Media, Video and Creative Imagery. You don’t need any specific technical knowledge but will develop some skills along the way. You can choose from electives also that play to your strengths or interests.
Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama’s Social Media team.
Your Part-Time Master's in Digital Marketing Strategy
This part-time programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
It is possible to exit with this award at that point but many of our students go on to complete the full Master’s Programme where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by CIT academics but has a very strong practical focus.
The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.
Master’s Fee: €7,500 payable in installments of €1,500 for the first semester and €2,000 per semester thereafter.
Your Full-Time Master's in Digital Marketing Strategy
MTU’s full-time MSc Digital Marketing Strategy takes place over 3 semesters (semester 1 September – December, semester 2 January – May and semester 3 June – August). During semester 3, students will work on their applied digital marketing project. This project is guided by MTU academics and has a very strong practical focus.
The programme gives students excellent grounding in the essential skills and knowledge of Digital Marketing and has a strong focus on developing digital strategy throughout.
The Master’s allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility within the programme.
MTU’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Master’s programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
For detailed module information, please click the button below
Online Part-time Delivery
(16th Jan 2023)
*For graduates of the Certificate in Digital Marketing
On-Campus Part-time Delivery
(21st Dec 2022)
*For graduates of the Certificate in Digital Marketing
(19th Sept 2022)
On-Campus Full-time Delivery
Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
An interview of admission will be held for holders of non-cognate degrees.
All applicants whose first language is not English must provide evidence of English language proficiency.
IELTS (Academic) – At least 6.5 with no section below 6.0
English language tests must be undertaken no more than two years prior to the start of a programme.
– EU Applicants (full-time): €6,200
– EU Applicants (part-time): €7,500 payable in instalments of €1,500 for the first semester and €2,000 per semester thereafter.
– Non-EU Applicants: €12,000
All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.
Students should note that fees quoted relate to the academic year 2022-2023 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. Course fees must be paid before attending lectures.
For more information on Fees, please visit the MTU Fees Website.
Please note that EU applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.
Non-EU applicants will be required to pay an acceptance fee of €1,000 online if a place on a course is offered. This fee is deductible from the overall course fee.
Note: You will not be charged for applying for the programme by clicking the ‘apply now’ button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
+353 (0) 21 432 6210
Dr Máire O’Sullivan (Full-time mode of delivery)