MTU Business Academy

Masters in

Public Relations with New Media

Department of Media Communications

Masters in Public Relations with New Media

Programme Details

In Brief

Department & School

Department of Media Communications


MTU Bishopstown Campus, Cork

Mode of Study

Part-time or Full-time

Method of Delivery

On campus


Full-time programme
1 Year - 3 Semesters, September to August
(Can also be studied part-time, over two years)

Commencement Date

September 2023

Course Fee

EU Applicants €4,550
Non-EU Applicants: €13,500




Emmett Coffey
+353 (0) 21 432 6118

What To Expect

The course aims to provide students with a strategic and systematic understanding of the theory and practice of public relations and offers students the opportunity to develop their professional communication skills within a challenging, supportive and easily accessible framework. This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry.

Programmes - Masters in PR with New Media

Why Choose This Programme?

Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.

All students participate in the Public Relations Mentorship Programme which aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the MTU Cork Careers Service, participate in professional networking, both on and offline and develop important career oriented skill-sets aimed at enhancing employability and career prospects.

Teaching Methods

The full-time programme runs over a twelve-month period, divided into three terms.

By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.


For detailed module information, please click the button below

EU Applicants
Non-EU Applicants


Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.

Admission to the course will be on the basis of interview. Recognition of Prior Learning (RPL) will be applicable for candidates entering from the workplace or applying for admission from other institutes.

– EU Applicants: €4,550
– Non-EU Applicants: €13,500 (Click Here for further info)

This programme will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Students should note that Fees quoted relate to the academic year 2024-2025 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.

For more information on Fees, please visit the MTU Fees Website.

Please note that applicants will be required to pay an acceptance fee of €455 online if a place on the programme is offered. This fee is deductible from the overall programme fee. You will not be charged for applying for the programme by clicking the ‘apply now’ button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.


Irish/EU: 16th September 2024. Non-EU: 31st May 2024.

Emmett Coffey
+353 (0) 21 432 6118
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