MTU Business Academy

Certificate in

Sales Strategy & Techniques

Department of Marketing and International Business

Certificate in Sales Strategy & Techniques

Programme Details

In Brief

Department & School

Department of Marketing and International Business


MTU Bishopstown Campus, Cork

Mode of Study


Method of Delivery

Blended (on campus and online)


12 Wednesdays and 6 Saturdays

Commencement Date

September 2024

Course Fee




Springboard +


Maria Gilsenan

What To Expect

This programme aims to fortify the Sales Professional’s understanding of sales strategy and techniques integrating their experience with best academic knowledge.

This short course is ideal for anyone in the sales industry who is looking to gain some insight on how they can improve their own and their organisation’s sales strategies.

Delivered by experts with exceptional industry experience the programme looks at how to improve sales strategies across various industries. The classroom environment is designed for those in sales roles and endeavours to ensure peer and expert learning.

Module Information

Organisational Sales Strategy

MRKT8009 – (10 credits)

This module aims to impart to the student the importance of understanding how consumers and organisations purchase in order for sales people to successfully develop strategies to positively influence the purchase decision. Leading from this, learners gain an understanding of the wider organisational perspectives on sales strategy and sales management issues.

Effective Sales Techniques

MRKT8010 – (10 credits)

In this module, learners develop an understanding of the role and functions of the salesperson and the key skills needed to be a professional sales person.

How to take a strategic and planned approach and how to develop long term consultative relationships with customers.

Springboard+ Applications
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Direct Applications
Direct applications to university, please click the button below.


All candidates need to be working in a sales related role.

Course fee: €1,300

All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Please note that applicants will be required to pay an acceptance fee of €250 online if a place on a course is offered. This fee is deductible from the overall course fee.

Students should note that fees quoted relate to the academic year 2024-2025 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. Course fees must be paid before attending lectures.

For more information on Fees, please visit the MTU Fees Website.

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