Certificate in
Sales Strategy & Techniques
Department of Marketing and International Business
Certificate in Sales Strategy & Techniques
Programme Details
In Brief
Department & School
Department of Marketing and International Business
Location
MTU Bishopstown Campus, Cork
Mode of Study
Part-time
Method of Delivery
Blended (on campus and online)
Duration
12 Wednesdays and 6 Saturdays
Commencement Date
September 2023
Course Fee
€1,300
Credits
20 ECTS
Enquiries
Michael Falahee
michael.falahee@mtu.ie
What To Expect
This programme aims to fortify the Sales Professional’s understanding of sales strategy and techniques integrating their experience with best academic knowledge.
This short course is ideal for anyone in the sales industry who is looking to gain some insight on how they can improve their own and their organisation’s sales strategies.
Delivered by experts with exceptional industry experience the programme looks at how to improve sales strategies across various industries. The classroom environment is designed for those in sales roles and endeavours to ensure peer and expert learning.
Module Information
Organisational Sales Strategy
MRKT8009 – (10 credits)
This module aims to impart to the student the importance of understanding how consumers and organisations purchase in order for sales people to successfully develop strategies to positively influence the purchase decision. Leading from this, learners gain an understanding of the wider organisational perspectives on sales strategy and sales management issues.
Effective Sales Techniques
MRKT8010 – (10 credits)
In this module, learners develop an understanding of the role and functions of the salesperson and the key skills needed to be a professional sales person.
How to take a strategic and planned approach and how to develop long term consultative relationships with customers.
Applications
All candidates need to be working in a sales related role.
Course fee: €1,300
All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.
Students should note that fees quoted relate to the academic year 2022-2023 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. Course fees must be paid before attending lectures.
For more information on Fees, please visit the MTU Fees Website.
michael.falahee@mtu.ie
