Certificate in Digital Marketing
Programme Details
In Brief
Department & School
Department of Marketing and International Business
Location
MTU Bishopstown Campus, Cork
Mode of Study
Part-time
Method of Delivery
Online or On-Campus Options
Duration
Fifteen weeks
Commencement Date
Online Delivery: September 2026
On Campus Delivery: September 2026
Course Fee
€1,500
Credits
20 ECTS
Enquiries
- Colm Smyth
- colm.smyth@mtu.ie
- Zahid Aslam
- zahid.aslam@mtu.ie
What To Expect
The Certificate in Digital Marketing is an intensive one semester part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.
The industry focus of the programme coupled with the applied nature of teaching provides a practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment.
The programme is structured to ensure that participant’s time is used wisely and entails a variety of speakers drawn from the business world. A key tenet of this course is authentic assessment, and over 80% of marks for assignments are based around tasks that Digital Marketing Managers might be expected to perform.
Participants who wish to continue studying after this course can enter into semester 2 of the Masters in Digital Marketing Strategy.(subject to meeting entry requirements)
Course Content
Digital Marketing Environment
This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now operating. This module is delivered using workshops and seminars.
Digital Advertising & Social Media
This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company’s presence on social media platforms to generate more connections and build relationships with customers.
Website Optimisation & Analytics
Many businesses are using inefficient and outdated websites that perform poorly in terms of search engine optimisation. This module will focus on the development of websites using existing technologies such as WordPress and similar content management systems. Participants will also explore the principles of how to optimise a website for search engines and put some of these into practice on their own websites.
Applied Digital Marketing Strategy
This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative platforms.
Online Delivery
Participants attend all classes online. Webcam and microphone are required and attendees are expected to attend all sessions ‘live’ i.e. two sessions (Tue & Thurs) of 3 hours a week during weekdays over one semester.
On-Campus Delivery
All classes are held at MTU Bishopstown Campus, Cork. These are typically spread over 15 Tuesday evenings from 6.30pm to 9.30pm and 4 Saturdays. Exact dates will be confirmed in mid-September.
Applications
Level 7 ordinary degree, or Level 8 honours degree, or relevant experience in an industry role.
Non-native English speakers should have IELTS test with an average score of 6, or have been working or studying in an English-speaking country for 5 years.
Candidates may be required to undertake an interview at MTU before admission to the course.
Course fee: €1,500
All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.
Students should note that fees quoted relate to the present academic year only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. Course fees must be paid before attending lectures.
For more information on Fees, please visit the MTU Fees Website.
A limited number of Springboard funded places are available for both Online programme and the On-Campus programme.
For those that do not meet the funding eligibility criteria wish to apply directly to MTU please apply through the links on this page.
Please note that applicants will be required to pay an acceptance fee of €300 online if a place on a course is offered. This fee is deductible from the overall course fee.
Note: You will not be charged for applying for the programme by clicking the ‘apply now’ button, you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.
Online course enquiries:
Colm Smyth
Colm.Smyth@mtu.ie
On-campus Course enquiries:
Zahid Aslam
zahid.aslam@mtu.ie
