MTU Business Academy

Certificate in

Corporate Strategy Implementation

Department of Organisation and Professional Development

Certificate in Corporate Strategy Implementation

Programme Details

In Brief

Department & School

Department of Organisation and Professional Development, School of Business


MTU Bishopstown Campus, Cork

Mode of Study


Method of Delivery

Blended Delivery (on campus and online)
One evening per week
In-house corporate delivery also available


Total Tuition - 39 Hours
If delivered in-house block release, 9am - 5pm (5 days)
Alternatively, 6pm - 9pm one evening per week for one semester

Commencement Date

February 2024

Course Fee





Don Crowley

What To Expect

The programme consists of one ten credit module – Corporate Strategy Simulation.

The module will develop students knowledge and understanding of strategic analysis models by completing a business situational analysis and developing a proposed implementation plan. Students will then follow their strategic plan across several cycles of a strategy simulation. Students working in groups will experience challenging and dynamic board room discussions, developing their corporate strategy knowledge and soft skills. The reflective assessment elements of the module reinforce student learning ensuring lessons are learnt from all decisions made.

Following an overview of the relevant strategy models, students will prepare a presentation outlining their proposed strategy for the simulated organisation. After the simulation sessions, students will then prepare a comprehensive analysis of their performance with reference to the concepts of planned versus emergent strategies. The final assessment element is a reflective journal allowing students to reflect upon their learning and apply it to their workplace or experience.

Programme Features


All sessions will offer students opportunities to apply the models introduced. In addition, group work will be emphasized, allowing students to interact and learn from their peers.

Action Learning

The simulation is interactive and dynamic – student teams will feel in charge of their enterprise as they make strategic management choices across iterative rounds of decision making.

Reflective Learning

Both classwork and assessment will emphasize the importance of reflection. Students will be asked to explain the outcomes of their decisions, thereby ensuring learning is achieved from the unsuccessful as well as the successful strategies implemented.

Enhanced Employability Competences

Programme design is based on research showing the benefit of strategy simulations to participants employability competences. Some of the competences shown to benefit from the use of simulations include decision making, analytical skills, business acumen, cultural awareness, organisational skills, communication skills and teamwork.

Programmes - Certificate in Corporate Strategy Implementation - 3

Who Should Apply?


Who wish to provide professional development and upskilling for existing or potential management staff or those seeking to progress into those roles. However, all staff members in an organisation will benefit from understanding the strategy process and the challenges with implementation.


Who wish to expand their experience in strategy development and implementation. The programme can provide further depth to business students strategy knowledge and complementary core business knowledge to non-business graduates.

Industry Background

The programme is applicable to all industries, including social enterprise and the charity sector. Participants may be public or private sector employees or entrepreneurs. All organisations need a strategy and need to know how to implement it.

Teaching Methods

Teaching on this programme will be interactive, focusing on experiential learning, culminating in the Strategy Simulation. Participants will work in teams to analyse the corporate environment and prepare a planned strategy. This strategic plan will then be implemented across an interactive and dynamic software simulation where participants will see the outcome of their decisions.

Students will gain hands-on experience with a wide variety of strategy models and become proficient in a broad strategy model toolkit that they can implement in their workplace. This programme will expose students to all stages of the strategy cycle, and the reflective nature of the programme assessment will ensure students take their learning back to their workplace.


For detailed module information, please click the button below


We would suggest that applicants ideally have a Level 8 qualification in any discipline; however, applicants with significant work experience will also be considered and are eligible for our recognition of prior learning process.

Course fee: €900

All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Students should note that fees quoted relate to the academic year 2022-2023 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.

Students will be notified of their fees by email to their MTU email account and in all cases, course fees must be paid before attending lectures.

For more information on Fees, please visit the MTU Fees Website.

Online application is open for course commencing September 2022.

Please note that applicants will be required to pay an acceptance fee of €500 online if a place on a course is offered. This fee is deductible from the overall course fee.

Note: You will not be charged for applying for the programme by clicking the ‘apply now’ button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

Student Experiences
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