MTU Business Academy

Certificate in

Applied Analytics for Business

Department of Organisation and Professional Development

Certificate in Applied Analytics for Business

Programme Details

In Brief

Department & School

Department of Organisation and Professional Development

Location

MTU Bishopstown Campus, Cork

Mode of Study

Part-time

Method of Delivery

Online

Duration

One year, Part-time (2 semesters)

Commencement Date

September 2022

Course Fee

€1,500

Credits

10 ECTS

Programmes - Certificate in Applied Analytics for Business - 2

Enquiries

Mick O'Callaghan
mick.ocallaghan@mtu.ie
T: +353 (0)21 433 5900

Who Should Apply?

For employees in all aspects of business, one of the new keys to success, in a data-driven world, is having the skills and knowledge to effectively analyse and interpret the data in your environment. While the demand for data science specialists will continue to grow, data touches most other roles, and almost all employees require some level of data literacy.

The programme is suitable for a wide range of learners including:

1 - Team Members

Team members and operational staff who constantly interact with data and need professional data literacy skills to enable them to handle, interpret, and communicate data to support innovation, strategy development and data-driven decision making.

2 - Business Leaders

Business leaders who need upskilling in data governance, ethics and technologies so that they can interact with data specialists most effectively.

3 - New Graduates

New graduates who require strong professional skills in data analysis, management, communication and visualisation, as well as an understanding of the business context, strategic use of data, and work readiness skills for a commercial environment.

4 - Returners to Work

People returning to work who want to re-skill or up-skill for careers in data analytics.

Programmes - Cert in Applied Analytics for Business

Industry Background

To succeed, all companies need to be data-driven organisations where data literacy is an inclusive methodology and everyone is equipped to answer questions with data. Literacy in data science is essential across all departments from technology, marketing, finance, sales, human resources and customer service.

The programme is applicable to all industries. Participants may be public or private sector employees or entrepreneurs.

Module Overview

One ten credit module addresses all the programme learning outcomes of the Level 9 Special Purpose Award – Certificate in Applied Analytics for Business.

Course delivery, as well as course assessment, is linked to the stages of the CRISP-DM Data Mining Process. This Cross Industry Standard Process for Data Mining (CRISP-DM) has six sequential phases …

1.

Business Understanding

What does the business need?

2.

Data Understanding

What data do we have/need? Is it clean?

3.

Data Preparation

How do we organize the data for modelling?

4.

Modelling

What modelling techniques should we apply?

5.

Evaluation

Which model best meets the business objectives?

6.

Deployment

How do stakeholders access the results?

Module Assessment

Course assessment is also linked to the stages of the CRISP-DM Data Mining Process. All programme assessments involve the practical application of data analysis techniques to real datasets. Programme participants can choose to work on a dataset supplied by the university or, alternatively, select a suitable dataset from their own work environment.

In the first assessment (40%), students will be required to apply Data Analysis techniques learned on the programme to a large dataset, visualise the results using Excel and/or other technologies, and prepare a report that discusses and evaluates the impact of their findings on business performance.

In the second assessment (50%), students will be required to select and apply suitable analytical and predictive model(s) to their dataset, visualise their results using Excel and/or other technologies, and prepare a report that discusses and evaluates the impact of their findings for the business.

A final presentation (10%) will provide students with the opportunity to communicate their research and results.

Applications

We would suggest that applicants ideally have a Level 8 qualification in any discipline; however, applicants with significant work experience will also be considered and are eligible for our recognition of prior learning process.

Course fee: €1,500

All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Students should note that fees quoted relate to the academic year 2022-2023 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.

For more information on Fees, please visit the MTU Fees Website.

Mick O’Callaghan
mick.ocallaghan@mtu.ie
T: +353 (0)21 433 5900

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