MTU Business Academy

MSc Digital Marketing Strategy – A Practical Learning Experience

by Amy Buttimer - E-commerce Manager, SHR Group
30th January 2024

With a background in hospitality, after completing four years of Hospitality Management at Munster Technological University, I spent many enjoyable years working in operationally lead roles within the hotel industry. During my career within the hospitality sector, I was given the opportunity to transition into a Sales and Marketing Manager position in a Cork hotel, which I greatly enjoyed. I had always found the subject of digital to be really fascinating, so I was incredibly appreciative for this new opportunity as I had always wanted to learn more about the topic of digital marketing.

In September 2021, I decided to continue my education by starting the Masters in Digital Marketing Strategy at Munster Technological University, Cork. After completing a certificate in Digital Marketing in March 2021, I realised that I was not finished studying and due to the flexibility of this masters degree being part-time and online, this allowed me continue my education and career simultaneously.

Amy Buttimer - MTU

Relatively early on in the course, I quickly came to the realisation that this course was very practical—not just for my own personal understanding, but also because I could use the learnings from class in my day-to-day work. Most of the material covered in this course goes beyond the pages and teaches us how to use the various digital platforms that are relevant to digital marketing.

Another excellent and unique teaching method is the utilisation of real-life examples and case studies. These real-life learnings were invaluable throughout this course as students could really get involved in strategising a proposed marketing plan for real businesses, sometimes even seeing suggestions made being put to practice by the business owners.

The lecturers were constantly feeding students with new and upcoming digital marketing techniques and innovations. Every class covered material that is current and applicable, if I took this course again, I feel that I would learn something new.

If anyone is considering upskilling in digital marketing, the Masters in Digital Marketing Strategy at the Munster Technological University is the ideal course for you. I can confidently say that this masters degree has strengthened my own personal knowledge and understanding which will open new opportunities to further my professional career.

Amy Buttimer

Amy Buttimer, E-commerce Manager in SHR Group, and graduate of the part-time online MSc Digital Marketing Strategy, 2023.


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